How to Build Your Brand: 5 Steps for Small Businesses, Interior Designers and Entrepreneurs

Most of you know, but I have a business coaching program, appropriately named "Strategies to Grow Your Interior Design Business." It is a 6-week program where I take my students on a journey of launching - and growing - their interior design business and we tackle everything from how to brand your business to how to charge and how to create processes and systems that will last.

More specifically, in lesson 1, I take them through a brand development journey where we essentially build their brand playbook, starting with answering the question "why branding matters for interior designers" and ending with activating your brand across relevant platforms.

The students LOVE this class. Why? Because it's practical and tactical and I outline the step-by-step process of how to build your brand. No fluff here! My business coaching program is fundamentally about growth. Not perfection. Not boiling the ocean. Not complicated. It's simple, straightforward steps that will bring you from A to B. Or from D to F.

And today I pulled out some of those steps to share them with you, my faithful and loyal readers, entrepreneurs, friends and family. Mom, don't worry, you can stop reading now unless you plan to start a business whilst retired.

Here are 5 steps that will help you build your brand and that will help you grow and develop your brand playbook.

Step 1: Define your 3 (or 5) brand words.

Words matter immensely and coming up with your 3 - or 5 - brand words will first help YOU understand your brand so that your TARGET MARKET can understand your brand. Here are some thought-starters:









When you define these words, you are then able to articulate the essence of what a client will expect when they will work with you. My brand is centered around approachable luxury - I feel that represents me (I'll sport a Target dress with Golden Goose sneakers all day long) and my work (there is NOTHING wrong with pairing Ann Sacks tile with West Elm sconces). Approachable luxury are words but they have significant meaning to me and my brand and thus, my clients. Do this exercise and you will start to unfold your brand, one word at a time.

Step 2: Create your mission (tagline) and expand further to create your "about me." I use Instagram profiles as the basis to my teaching here, answering the Who, What, Target, Where, What Else. Why? Because your IG profile should answer those questions and then you can edit and